Air India launched a new scheme where a domestic economy passenger can upgrade to executive class after paying Rs. 5,000 or Rs. 7,000 over and above the original ticket price. The company introduced this plan to fill up vacant business class seats.
The offer is for domestic passengers holding tickets in economy class including the cheap advance purchase fares, would be available only at the airport, before check-in, subject to executive class seat availability and on first-come, first-serve basis.
An Air India spokesperson said that the new scheme named as 'Get Up Front' and available for travel to 43 cities,
including Delhi, Mumbai, Kolkata, Chennai, Bengaluru and Hyderabad. The offer is valid till October 31st.
While a passenger travelling a distance of up to 750 kms would have to pay Rs. 5,000 for the upgrade, while those flying over 750 kms, the fixed charge would be Rs. 7,000, he added.
Moreover, if a passenger books an economy Delhi-Mumbai ticket well in advance paying about Rs. 5,000, he or she can upgrade to executive class by paying another Rs. 7,000, taking the total fare to Rs. 12,000, which turns out to be much cheaper than an original executive class ticket worth over Rs. 25,000.
A similar upgrade scheme is already available on Air India's international sectors too, but it is till June 31st only and the rates for which depends on the sector and the distance of travel.
Filled-up business class seats are a key revenue earner for an airline's business.