Facebook may be overtake Youtube to become top video sharing website. Researchers says that videos on Facebook are fast catching up with YouTube in terms of number of shares and the social networking site may overtake YouTube in video sharing through its news feed soon.
An analysis based on 20,000 Facebook pages and 180,000 posts over one year revealed that Facebook is now a real threat to YouTube in terms of video consumption.
Socialbakers, a social media analytics company, reported on its website, "The content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube."
Jan Rezab, CEO of Socialbakers, said, "This is a big deal for YouTube. They could lose a big percent of their distribution."
He added that, this means users will stay on Facebook instead of leaving.
As per the report, "Marketers are going to continue to use the network that is most effective for gaining engagement. Basically, there are no signs of the trend reversing from its current path."
Facebook announced in September that it was serving up to one billion videos a day.