'Mentions' - the new app introduced by the social networking site Facebook for celebrities to help them manage their public figure pages.
Facebook said, "We are introducing Facebook Mentions, a new Facebook Creative Labs app that makes it easy for public figures to talk with their fans and each other on the go."
It could make it simpler for celebrities to manage their Facebook account by viewing posts that mention them. This app designed celebs like 'actors, athletes, musicians and other famous people to chat with their fans, reply to messages, take part in live chats and post updates, without going through newsfeeds, quizzes and ads.
Facebook Mentions also shows a timeline of posts that refer to the particular user.
Moreover, verified users can create new posts and also host live Question & Answer sessions within the app.
At present this app is available in US only, but Facebook plans to roll out in other countries and verified profiles in the coming months.
iOS users can download it and is available on Apple App store too.