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The Wall Street Journal said on Thursday, that the Facebook Inc has approached some of YouTube`s biggest content producers to get them to distribute their videos on the social network, makes it people friendly.

The Journal said, Facebook seems to be taking on Google Inc`s video site by trying to lure its biggest content producers to the social network

The report states, Popular content from Walt Disney Co`s Maker Studios and Collective Digital Studio can already be found on Facebook via the site`s news feed and on individual creator`s pages

A Facebook spokeswoman said, "Our partnerships team regularly has conversations with content creators about how to best utilize all of Facebook`s offerings, video included."

At present much of the video content on Facebook was YouTube videos posted by users, but Facebook now allows users to upload videos directly to its site. This enables the site to sell ads with the videos, the report added.

Citing eMarketer estimates, the Journal said, if Facebook succeeds with its video push, it could undercut YouTube`s dominance of the online video ad market.

 
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