In the traditional market places in Kerala direct selling has traditionally meant contracting by outside agencies with wholesalers to move surplus or promotional products. In other instances, small businessmen resorted to door-to-door selling because of their inability to compete in the retail market. It has also meant deploying employees to demonstrate products and conduct direct sales with the sole objective of increasing on the spot sales of new products.
In Marine Drive and other prominent localities, on the other hand, the multinational companies have begun moving products directly from the manufacturer to the consumers, without any intermediaries, by starting their own direct selling units. In this form, the need for an extensive commercial or distribution infrastructure is de-emphasized. Also, de-emphasized is the role of traditional product advertising etc. This character also represents a type of conflict that affects both the developments in the urban areas and the people residing therein.
When considering the fast appreciation in real estate values and also the increasing demand for properties Kerala
witnessed such a trend in the commercial capital of the state, Kochi, Ernakulam
. Perhaps you may never see such business developments in any other part of the state. The highest value for a cent of land is now seen on both sides of M.G.Road in Kochi. The only other place that matches these developments is the Marine Drive situated nearly 1 Km away from M.G.Road. In Marine Drive, open lands for property development are so costly and individuals with medium incomes can never enter into this hot area. Whenever properties are put up for sale, they are sold out at auction prices.
When intending to invest in properties, remember that Kerala’s prominent business areas cost more than the landed properties that are used for residential purposes. If you have the money to invest in landed properties located in close proximity to the main business areas, then you’ll be gaining more within a short period of time.