Backlinks are links to a web page or website from other web pages or websites. Backlinks are also known as inbound links, incoming links, inlinks, and inward links.

Incoming links were originally important as a primary means of web navigation, but now a days their significance lies in seo or search engine optimization.

The number of backlinks is one indication of the importance or popularity of that website or page. If a webiste or a web page has more number of backlinks, then that website or web page may have higher value in search engines and may have a higher Google pagerank.

Anchor texting is one of the main factor in creating back links. Its hard to create quality back links as google started anti-paid-link wars and got really good at spotting link schemes. Thus on exploring the anchor texts on the back links of your particular site yo will:

. * get an idea of the competitors’ link building strategy;
* understand what people think of your site;
* get help with your keyword research (webmasters usually focus on their most important keywords when building links

To find the back links of your website with anchored texts some of the back link checkers are there. Let me give you a short review on such type of websites