Vikram's upcoming movie, 'I's trailer has crossed over two million views in 24 hours on YouTube.
Ashok Parwani, head - South, Sony Music India, said in a statement, "We have not witnessed such a huge pickup for any trailer. I will set new benchmarks across film industries and we are proud to be associated with it."
'I' is directed by Shankar and made on a budget of over Rs 150 crore. Amy Jackson and Upen Patel are also features in lead roles in the movie.
The film's soundtrack and music done by A R Rahman. The audio of the movie unveiled in the presence of Hollywood star Arnold Schwarzenegger.
Weta Workshop, the company behind Peter Jackson's film trilogy The Lord of the Rings, has worked on the digital make-up and background arts for the film.
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